Are You an Effective Communicator?

EFFECTIVE COMMUNICATIONS
(Are you an effective communicator?)

Of all of the facets that go into making successful relationships, communications is probably the most important. No matter what relationship is considered, sales, personnel management, vendors, even family, and personal, etc., it is effective communication that leads to successful relationships.

When communicating with someone, the real key is to first understand them and “where they are coming from”. Only then, should you communicate your position or points. This is probably the hardest habit in effective communication to develop, but is imperative to master, if you are to be an effective communicator. It is natural for us to feel that the recipient must hear “our story” or point of view. We must develop the virtue of patience and be good listeners. In actuality, the one who does the most listening actually controls the conversation, and receives the most from it.

There must be an “exchange” of information. Only “talking” “doesn’t do it”, nor does just “hearing”. There must be a “back and forth” flow of information. This can be facilitated on your part by repeating what the other person has said. A by-product of this, is that the other person will feel validated in their conversation with you.

The information being communicated must be meaningful to the one receiving it. If the receiver is not interested in the information, it will “go in one ear and out the other”, or may never even go in one ear. Therefore it is vitally important that you observe their body language and eye contact with you.

Remember that hearing is not listening. Listening is key to effective communication, but comprehending is all important. Without comprehension, listening is only half of the communication process.

The information that is exchanged must be clear and complete. If it “sounds good”, but is not clear, it is not effective communication. It is important to realize that “clarity” is in the “eyes” (mind) of the listener. Therefore, it is important to ask the listener for feedback to be sure that you have communicated effectively.

Always get confirmation that the information or message you have given is understood. This is why teachers give exams. Questions must be asked around the points being communicated to determine that the listener comprehends the information correctly. They may not agree, but they must comprehend correctly.

There are multiple ways to communicate. The involvement of as many of the five senses (audio, visual, taste, kinesthetic, and smell) that you can. Interestingly, new grocery stores are now experimenting with sounds and smells in the various department of their stores. The senses beyond sight, and touch are obviously very important. People have individual dominant ways in which they communicate, and it is important to determine the recipient’s dominant communication senses. Be sure that the message is consistent in all of the ways that it is communicated.

When we master the art of effective communication, virtually every aspect of a quality relationship is enhanced, and our individual success in building quality relationships is assured.

Lessons in Life Gained From Business

LESSONS IN LIFE GAINED FROM BUSINESS
(Part 2 of 2)

I am a “trench worker”, having been “in the trenches” owning, growing, and successfully selling 15 businesses over 40 years. I have learned valuable lessons during this “in the trenches” work which can be directly applied to life. These lessons came directly from my business experiences. Here are some of them.

ECONOMICS
Economics is a very powerful force. Countries have gone to war over economic issues. I learned the power of economics, and to respect basic economic principles. If we violate the basic principles of economics in our life, we are destined to have perpetual turmoil. This turmoil will manifest itself in a variety of ways such as divorce, bankruptcy, and even suicide. All of these terrible life consequences can be avoided by learning and applying the basic laws of economics in our personal and business lives.

HUMILITY
Over time, business will make one humble, it did me. I began my business career by thinking I was “invincible”, and could not fail. I thought that all success was related to my great expertise, talents and wisdom. Business taught me that I was not the center of all things, and that sometimes forces beyond my control will affect my destiny. It taught me that failure is not fatal, but is for learning. I learned the real virtue in life is to make significant contributions to the lives of others, and this can only be done by being humbly in the service of others.

ACCOUNTABILITY
I learned to be accountable for what I do and say. When we are accountable for our actions, we gain certain strength. This strength provides the power to effectively deal with the issues of life. Being accountable allows us to develop self respect, and the respect of others who interface with us. This respect, like a magnet, draws people to us, which provides additional opportunities for personal growth and development.

HONESTY
Often in business there is the temptation to sometimes be less than ‘completely’ honest to expedite a situation or our agenda. This may not mean being overtly dishonest, but just not completely honest in our dealing with others. I learned that ultimately, one has to live with themselves and their actions, and knowing that one has dealt with everyone in every situation honestly is a great comfort, and a true builder of character.

FINANCIAL RESPONSIBILITY
If one is to stay in business, one has to operate their business in a fiscally responsible manner. This is also true in our personal life. The true lesson is to live within “our means”. The “having” of things just for the sake of having them, or because others have them, is foolish. It is much more valuable to have sound financial security than to “have things”. Someone else will always have more, bigger, or better “things”. Having the “inner peace of mind” that sound financial responsibility brings is invaluable.

It is obvious that all of these “lessons” in business are interrelated. Not one of them is mutually exclusive, but they all are applicable to our personal life. Taken together, if learned well, and practiced, they will lead to the ultimate goal in our life, which I believe is Happiness and Fulfillment.

LESSONS IN LIFE GAINED FROM BUSINESS

LESSONS IN LIFE GAINED FROM BUSINESS
(Part 1 of 2)

I am a “trench worker”, having been “in the trenches” owning, growing, and successfully selling 15 businesses over 40 years. I have learned valuable lessons during this “in the trenches” work which can be directly applied to life. These lessons came directly from my business experiences. Here are some of them.

ATTITUDE
Being in business has taught me the importance of attitude. Not only to have a positive mental attitude, but the role that the correct attitude plays in our success. Attitude is an invaluable guide to instantly improving the way you feel about life, and your place in the world. The correct attitude helps you to effectively deal with adverse situations as well as those that are positive. It is the lubricant for your “psychic engine” that keeps it running smoothly. Sometimes we require an “attitude adjustment”, which is normal. This can be done in many ways including attending appropriate seminars, workshops, profound reading, and associating with the right people. Indeed, I believe we draw “psychic energy” from those whom we associate, therefore choose your friends and associates carefully. Avoid those who will drain your “psychic energy. No matter what situation presents itself, if you have the correct attitude, you will make the correct decisions, and every experience will be a growth experience.

PERCEPTION
Our reality is actually based on how and what we perceive. One of the blessings of being in business is that it exposes a person to many situations, circumstances and opportunities. These all influence our perception of reality. If our attitude is correct, our perceptions can lead us to new growth opportunities. These growth opportunities expand our horizons, and will significantly influence our personal lives. In essence, being in business broadens our world of experiences which influences our perceptions of things. This, intern, influences and expands our perceptions of reality in our personal lives.

HEALTH
Being in business has taught me the value of having good health. Without good health, one has a significant handicap in life. I learned to respect and value good health, and to not take it for granted. I learned that one has to take time, virtually every day, to maintain good health. Good physical health will enhance good mental health which is essential in being successful in business and life. Good health is essential to the maintenance of the correct attitude. They are directly related. Keep the correct attitude as you “re-attain” good health, then the good health will sustain your correct attitude. The experiences of business and life are a constant “draw” on our mental and “psychic” energy. With good health, we continually have the reserves to provide the energy that is required.

RESPONSIBILITY
I learned to be responsible for my actions, to no make excuses, and accept the consequences of my decisions. It is tempting to place responsibility for consequences on someone or something else. To do this, actually robs us of the ability to grow and develop. Failures or set backs have been a major learning situations for me.

QUALITY RELATIONSHIPS
I learned the value of developing quality relationships. It takes time and the expenditure of energy to develop quality relationships. Once developed, they need to be nurtured and maintained. Quality relationships are the cornerstones of any real rewarding life. No one is a “rock or an island”, and life is full and meaningful when we share it with others who we truly value and who value us.

Work ON Your Business Not IN Your Business, REALLY??

So what does it really mean to work ON your business not IN your business? Ever since the famous business guru, Michael Gerber wrote his bestselling book, “The E-Myth”, this has been a popular subject. His E-Myth “coaches” provide extensive seminars and workshops on the topic, as do a host of “business coaches”.
After 40 years of being in “the business trenches”, owning, managing, and selling 15 businesses successfully, it seems to me that the subject has been worked over to death. In my view, success in business (each should identify their view of success) comes down to the following: The application of common sense, coupled with a thorough understanding and application of correct principles. These are then supported by the appropriate techniques, followed by action. The last ingredient is measurement of every action. This formula has been the cornerstone of my business success.
Now, applying this formula to “Work ON your business not IN your business, using common sense, the business owner should assess the WHY they are in business. This means determining their direction, not only for the business, but for themselves. When you truly know your WHY, you can move on to what, where, when, and how as your business journey dictates. The starting point however is your WHY. It is understood that common sense is, in large measure, a result of past experience. We need to always remember that good judgment comes from experience, and most valuable experience comes from making poor judgments. This is one of the ironies of life. Nevertheless, common sense should be the starting place in our business journey. The principle to then apply is to thoroughly understand your WHY. What exactly do you want to get from your business? If you want to always be “the producer”, that is fine. Maybe then you associate yourself with another person to work ON the business for you. If you want to move from being “the producer” to the “captain” of the business, then you elect to learn the appropriate principles and attendant techniques required for the position. Once these determinations have been made, the next step is action. Forget about extensive business plans. Develop your own strategic plan and campaign. Take action now, and make the adjustments you will need because you are now also measuring everything. So, to “work ON not IN” is not theoretical physics, it is the simple application of the aforementioned formula. Also, forget about “retirement”. That is an illusion postulated on us during the industrial revolution. We are creatures that require a “purpose” to our lives. A better word might be “continuement”. We simply continue and continue in life’s wonderful journey recreating our purpose. So, “continuement” on, and enjoy the journey!

FEAR: MOTIVATOR OR INHIBITOR

In any endeavor of importance in the life experience, Fear is a natural component of that experience. Consider, if you will, marriage, childbirth, dental or medical treatments, and major purchases (home, car, etc.). They all have a certain amount of fear associated with them. The same is true for going into business and or being in business.
You can anticipate the “Fear Factor” to increase the closer you get to having to make a definitive decision, or take the steps necessary to move your business forward. Therefore, the question becomes will Fear be a motivator, causing you to be careful, cautious, and do appropriate due diligence, and then take ACTION? Or, will Fear be an inhibitor, paralyzing or stopping you from making appropriate decisions that could enhance your business and your life?
If you choose to let Fear be an inhibitor, you choose to allow Fear to control your destiny. You abdicate the responsibility for your life to it. Indeed, your destiny will never reach its full potential, and your life experience will only manifest a small degree of what it could be.
How can you make Fear work in your favor, i.e., be your motivator ? The answer is KNOWLEDGE. When you strive to acquire a full spectrum of knowledge on any life endeavor, the paralyzing attributes of Fear are reduced and even eliminated. Knowledge means understanding correct principles, applying appropriate techniques, and taking action, followed by appropriate measurement.
Knowledge is power. It becomes the power to effect change, and to create positive change in your life. Change, in life, is inevitable, and it can be the seed for growth. But, growth is optional, and it is up to you. If you use knowledge to make Fear “your motivator, it becomes the engine for your positive growth. With knowledge, you significantly increase the probability of success in life. You will reach your business’s and your life’s full potential. The choice is yours.
Inaction breads doubt and fear. Action breeds confidence and courage. If you want to conquer fear, stop ruminating or just thinking and thinking. Go out and take action.
I think a quote from the late Steve Jobs is appropriate:
“The benefit of death is you know not to waste life living someone else’s choices. Don’t let the noise of others’ opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition.”

CORE BELIEFS OF SUCCESSFUL PEOPLE Part 2

MAKE THE MOST OF YOUR POTENTIAL
CORE BELIEFS OF SUCCESSFUL PEOPLE
(Part 2 of 2)
Having spent the last 40 years of my life as a business owner, owning, managing and successfully selling 15 businesses, I have had a wonderful opportunity to observe successful and unsuccessful people. During these observations, certain “axioms” appeared to be consistent as they related to the successful people. I have called these “axioms” “Core Beliefs of Successful People”. This is the second part of those observations.

THERE IS SOME BENEFIT TO BE GAINED FROM EVERY ADVERSITY.
As I look back on my modest business career, it seems that virtually all of the valuable lessons that I have learned were the result of “setbacks”, “failures” or adversity. I guess, for me, that is my method of learning. I would not say that is true for everyone, but I do know, that adversity really “hammers the lessons home”.

EACH ONE OF YOUR BELIEFS IS A CHOICE.
Everything that we do in business, or for the matter in life, is a series of choices. Therefore, it is best that we develop, early on, a strong set of core beliefs and values. They will serve well as the compass to make all of the directional choices in business and life correctly.

YOU ARE NEVER DEFEATED UNTIL YOU ACCEPT DEFEAT AS A REALITY AND QUIT TRYING.
I can remember lying on the football field, face down, wet, mud in my face, knees in excruciating pain, and the person I was supposed to tackle running for a touchdown. Vince Lombardi’s words rang in my head, “ It is not failure to get knocked down, it is only failure if you do not get back up”. And so it is in business. Learn to accept “no’, to have plans altered, and to be disappointed. That is part of the “game”. The best part of the game is to stay in it, and keep “playing”.

THE ONLY REAL LIMITATIONS ON WHAT YOU CAN ACCOMPLISH ARE THOSE ON YOURSELF.
We can have” abundance” or a “scarcity” mentality. The choice is ours. To me, seeing the world as a place of abundant opportunities has allowed me great freedom, provided great opportunities, and generally has made my life exceedingly joyful. Allow yourself the opportunity to experience life to the fullest, by not setting any limitations on yourself. As President Franklin D. Roosevelt said,” the only thing we have to fear is fear itself.

YOU ALREADY POSSESS THE ABILITY TO EXCEL IN AT LEAST ONE KEY AREA IN YOUR LIFE.
Having good self confidence is essential to a successful business career. Each of us has “days” when we wonder if we “have what it takes”. The good news is that we do, and more importantly, we can get the knowledge that it takes if we come up short in some area. Again, it is perseverance that counts, along with a passion for what we are doing.

THERE CAN BE NO GREAT SUCCESS WITHOUT GREAT COMMITMENT.
One of my favorite quotes is from the German philosopher Goethe: “The moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now”. In my experience, the hard part is first making the commitment. Once done, it is surprising how opportunities start to happen and “things fall into place”.

YOU NEED THE SUPPORT AND COOPERATION OF OTHER PEOPLE TO ACHIEVE ANY WORTHWHILE GOAL.
I remember the Paul Simon song who’s lyric goes, “I am a rock, I am an island”. It is a great song, and if you listen carefully, you realize that no one really is an “island”, and we are not alone. We just have to have the proper attitude, and all matter of support and synergy is at our command. Nothing of any great significance can be done without the cooperation of other people. The challenge is to find the key people, engage them, and make sure they receive their reward which is not always financial. Often it is just recognition.

MAKE IT HAPPEN.
Incorporate these core beliefs in your life, and you can be assured of being successful, no matter what your definition of success is and what your endeavor is. Enjoy the journey, the fruits of which will bring you success and happiness.

CORE BELIEFS OF SUCCESSFUL PEOPLE PART 1

MAKE THE MOST OF YOUR POTENTIAL
CORE BELIEFS OF SUCCESSFUL PEOPLE
(Part 1 of 2)

Having spent the last 40 years of my life as a business owner, owning, managing and successfully selling 15 businesses, I have had a wonderful opportunity to observe successful and unsuccessful people. During these observations, certain “axioms” appeared to be consistent as they related to the successful people. I have called these “axioms” “Core Beliefs of Successful People”.

“WINNERS” ARE NOT BORN, THEY ARE MADE.
There does not seem to be any consistent relationship or correlation between success and education, unique talents, financial resources, or race/ethnicity. It seems to “boil down” to common sense, diligence (I don’t like the term “hard work”), knowledge and it application, and perseverance.

THE DOMINANT FORCE IN YOUR EXISTENCE IS THE WAY YOU THINK.
What we think about definitely affects the outcomes of our lives. I do believe that we have both a conscious and subconscious thought process. I remember a comment by Wayne Dyer to the effect that, what is inside of us comes out when we are “squeezed”. If we are felling angry, it comes out. If we are feeling positive it comes out. If we think positive and constructive thought, our life will reflect that.

YOU CAN CREATE YOUR OWN REALITY.
We are truly blessed to live in the United States of America! This is still the land of opportunity. If we want something strong enough, and are willing to make the necessary commitments and sacrifices for it, we can create our own reality.

THERE IS SOME BENEFIT TO BE GAINED FROM EVERY ADVERSITY.
As I look back on my modest business career, it seems that virtually all of the valuable lessons that I have learned were the result of “setbacks”, “failures” or adversity. I guess, for me, that is my method of learning. I would not say that is true for everyone, but I do know, that adversity really “hammers the lessons home”.

EACH ONE OF YOUR BELIEFS IS A CHOICE.
Everything that we do in business, or for the matter in life, is a series of choices. Therefore, it is best that we develop, early on, a strong set of core beliefs and values. They will serve well as the compass to make all of the directional choices in business and life correctly.

YOU ARE NEVER DEFEATED UNTIL YOU ACCEPT DEFEAT AS A REALITY AND QUIT TRYING.
I can remember lying on the football field, face down, wet, mud in my face, knees in excruciating pain, and the person I was supposed to tackle running for a touchdown. Vince Lombardi’s words rang in my head, “ It is not failure to get knocked down, it is only failure if you do not get back up”. And so it is in business. Learn to accept “no’, to have plans altered, and to be disappointed. That is part of the “game”. The best part of the game is to stay in it, and keep “playing”.

THE ONLY REAL LIMITATIONS ON WHAT YOU CAN ACCOMPLISH ARE THOSE ON YOURSELF.
We can have“abundance” or a “scarcity” mentality. The choice is ours. To me, seeing the world as a place of abundant opportunities has allowed me great freedom, provided great opportunities, and generally has made my life exceedingly joyful. Allow yourself the opportunity to experience life to the fullest, by not setting any limitations on yourself. As President Franklin D. Roosevelt said,” the only thing we have to fear is fear itself.

YOU ALREADY POSSESS THE ABILITY TO EXCEL IN AT LEAST ONE KEY AREA IN YOUR LIFE.
Having good self confidence is essential to a successful business career. Each of us has “days” when we wonder if we “have what it takes”. The good news is that we do, and more importantly, we can get the knowledge that it takes if we come up short in some area. Again, it is perseverance that counts, along with a passion for what we are doing.

THERE CAN BE NO GREAT SUCCESS WITHOUT GREAT COMMITTMENT.
One of my favorite quotes is from the German philosopher Goethe: “The moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now”. In my experience, the hard part is first making the commitment. Once done, it is surprising how opportunities start to happen and “things fall into place”.

YOU NEED THE SUPPORT AND COOPERATION OF OTHER PEOPLE TO ACHIEVE ANY WORTHWILE GOAL.
I remember the Paul Simon song who’s lyric goes, “I am a rock, I am an island”. It is a great song, and if you listen carefully, you realize that no one really is an “island”, and we are not alone. We just have to have the proper attitude, and all matter of support and synergy is at our command. Nothing of any great significance can be done without the cooperation of other people. The challenge is to find the key people, engage them, and make sure they receive their reward which is not always financial. Often it is just recognition.

MAKE IT HAPPEN.
Incorporate these core beliefs in your life, and you can be assured of being successful, no matter what your definition of success is and what your endeavor is. Enjoy the journey, the fruits of which will bring you success and happiness.

GET UP, GET OUT, AND GET GOING

Dales Carnegie said, “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Get up, Go out and get busy.”
While less than 15% of the US workforce is self-employed, these entrepreneurs represent over 66% of our millionaires. Why is that? Are these people any smarter, or more talented” The answer is NO! They simply focus on opportunities and take action. They don’t over analyze. Furthermore, they take 100% responsibility for their results – no excuses and no blaming.
The wealthy entrepreneurs set their goals, take definitive action, monitor and own their results. They make adjustments as they go. In other words, it is goals, action, feedback, adjustments and more action! After all, nothing good happens until you take action, start moving. Action always trumps inaction. By taking action, these people learn from the marketplace and make real-time corrections based on current facts, not just speculation.
On the other hand, others focus on obstacles and analysis. They focus on “what can go wrong”. They are ruled by fear, comfort zones, and excuses. Their mode of operation is to delay taking action. They want to eliminate all risks and unknowns. They look for guarantees. This is unrealistic and will only guarantee a lack of success. Deadly analysis/paralysis takes over. Appropriate constructive examination of the facts is, of course the right thing to do. But then, take action. Why are you stalling in life? What are you putting off because of fear or imperfect information? What project is on hold for lack of ALL of the data? What dream is “on delay”
The successful entrepreneur’s solution would be to start now wherever you are with whatever you have. Take some action and learn in the process, then adjust your course.
Success in business is simply the application of common sense, understanding and implementing the correct principles, supported by the proper techniques, and taking ACTION!

What Entrepreneurial Traits Lead to Business Success?

ENTREPRENEURIAL TRAITS THAT LEAD TO BUSINESS SUCCESS
Every year in the United States, about 600,000 new businesses are started. Some go on to be extremely successful, and many fail, especially in today’s reality of economic challenges. What are the deciding factors in success or failure? Here are 11 entrepreneurial traits or characteristics that can lead to success:
1. Confidence. In order to successfully operate a business, you must be completely confident in your skills, your self-worth and the worth of your business.
2. It is not rocket science. Business success is common sense supplemented by a thorough understanding of proper principles, supported by appropriate techniques, taking ACTION, and monitoring results.
3. Sense of Purpose. A successful owner knows exactly what he or she is doing and why. An unwavering vision of direction is the only way to assure a successful arrival.
4. Passion for What You Do. Without it, your business does not stand much of a chance. Enthusiasm is contagious, and if you are passionate about your enterprise you’re sure to draw others into your excitement. Do what you enjoy, and you’ll naturally exude a level of delight that is catching.
5. Money Management Skills. The old adage “you must spend money to make money” is true. But it’s extremely important to be prudent in your financial affairs, carefully managing inventory, debt and income to keep the cash flowing and ensure your success. In business, “Cash is King”.  If you take on debt, have a definite plan to repay it with amounts and time lines. 
6. Understanding of technology and trends. Getting hung up on the latest technology has its hazards, but staying on the cutting edge can give you the competitive edge. Use technology that helps you succeed; don’t get caught up in technology just because it’s impressive.
7. Willingness to Listen to Others. Effective listening is a must. Never be afraid to listen to others. You never know when it will be the solution for a problem you might not even know you have.
8. Good Support System. The team with which you surround yourself can mean the difference between success and failure. A competent business operator understands that they cannot competently do it all. A professional “outside” team (legal, insurance, accounting, etc.) and an “inside” team are an absolute must..
9. Proficiency at Planning. A well-ordered plan is like a road map, pointing you in the direction you need to take to reach your goals. Without a plan, you cannot hope to succeed, but it should not be “cut in stone”. Plans need to be flexible and are always subject to change.
10. Customer Skills. A successful business owner understands a business cannot survive without customers. But remember, customers do not make a business. It is a sale! If “customers” do not buy, you don’t have a business.
11. Expert Negotiation. A business operator must be skilled at negotiation in every aspect of the business. Whether dealing with vendors, customers or staff members, being able to orchestrate win-win situations is crucial to running a business.

There are no tried-and-true formulas for business success. A lot can depend on the market, the economy and the business itself. By employing the above characteristics, using common sense, employing proven business principles and techniques, you can increase the probability of your business success.

Why people don’t move to more successful behaviors easily

COGNITIVE DISSONANCE
(Or, why people don’t move to more successful behaviors easily)
We are familiar with the term “comfort zone”. This is the “place” where we are comfortable operating within. Also, most people are, to varying degrees, “resistant” to change, especially to change out our of their comfort zone. Cognitive Dissonance explains this behavior.
In modern psychology cognitive dissonance is the feeling of discomfort when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In other words, being in our comfort zone, and wanting to change for improvement or growth.
The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements. It is the distressing mental state that people feel when they “find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold.” A key assumption is that people want their expectations to meet reality, creating a sense of equilibrium. Likewise, another assumption is that a person will avoid situations or information sources that give rise to feelings of uneasiness, or dissonance. They do this until their “pain/discomfort” causes them to take action.
Cognitive dissonance theory explains human behavior by positing that people engage in a process termed “dissonance reduction” (move away from “the pain/discomfort”), which can be achieved in one of three ways: lowering the importance of one of the discordant factors, adding consonant elements, or changing one of the dissonant factors. This bias sheds light on otherwise puzzling, irrational, and even destructive behavior.
The solution to cognitive dissonance is to adopt the following principle:
CHANGE IS INEVITABLE, GROWTH IS OPTIONAL AND TAKES POSITIVE DIRECTED ACTION.