It is All About Execution

( I don’t mean capital punishment)

Recently, my wife completed an MBA program, and was awarded a Masters in Business Administration degree. It was a long process for her as she was employed full time. She was diligent, and we were elated at her accomplishment and in attending her “graduation”.

As a small business owner, I was particularly interested in the subjects she was required to complete. I was impressed with the case studies and the projects that her and her student team collaborated on. The business plans, marketing plans were particularly impressive. Quite honestly, I wished I had been able to construct such impressive plans.

One of the reasons she had embarked on the rigorous program was to attain career advancement in her profession. As a Registered Nurse, higher management level positions required advanced degrees, so she reasoned that if she was to attain a “mid to senior level” management position she needed an MBA. Upon graduation she took a management position, and was excited about the new challenge.

As she oriented in her new position and the months passed by, she found that she actually was not able to put into action many of the things she had learned in her MBA program. Eventually, she became frustrated and stressed to the point where resigned her position, and returned to her previous position at her former hospital.

The point is, that impressive business plans, marketing plans, management theories are great, but don’t have any value unless they are executed. Not only that they are executed, but are executed to a high level of proficiency and consistency. In the “real world” of business, it is superb and consistent execution that makes the difference between success, mediocrity and failure.

I am reminded about the philosophy of the famous football coach, Vince Lombardi. He stressed learning the “basics”, and having a “few plays” that were executed to perfection. Surely, elaborate plans or plays are impressive on paper, but when it comes winning, be it in football or the “game of business” it is all about execution. It may not be glamorous or flashy, but it is what gets the job done.

As a business owner, when you are doing your business plan, marketing plan, and setting your goals, be sure to include proper attention and focus on proper execution. That means that you plan for proper monitoring and follow up on all initiatives. Execution is where the “rubber meets the road”, and that is where it counts. May you “execute your way to business success”

Five Reasons The Military Is The Best Training For Entrepreneurs

By Dave Gowel
My career has maneuvered along what some say is an unusual path. I transitioned from Army Ranger to assistant professor at MIT to published author to tech entrepreneur. Somewhere along that path, I also earned the title of “LinkedIn Jedi.”
On that road, my military service taught me lessons as a leader and follower that I now find critical to entrepreneurial success. Military leaders acquire certain skills that may not be absorbed as quickly by civilians within the same time period because of the life-and-death nature of combat operations.
Some of the attributes I’ve seen in military leaders that are beneficial and contagious in an entrepreneurial environment include:
• Emotional control in stressful situations. Overreacting to a bad situation can keep you from making good decisions during that critical time. On the other hand, emotions can provide motivation and adrenaline to keep you or your team willing and eager to work when times are tough due to stress from lack of sleep, limited funding, client issues, etc.
• A focus on the team, not on your own rank. The General Officers I’d still follow into battle today are those who used their rank to support their troops; not the other way around. Some entrepreneurs think that because something is their idea, the resultant success from executing on that idea is credit waiting for them to claim. If success is attributable to that leader, it is most often because of their ability to build and support a successful team.
• Knowing your limits and pushing them, but not going too far. Entrepreneurial egos often include the desire to be a hero. Despite the “G.I. Joe” stigma for the military, ironically, we’re often told “Don’t be a hero,” cautioning that we not bite off more than we can chew. When dealing with combat situations or even with combat equipment during training, lack of self-awareness for capabilities can lead to injury or worse. In a startup, this mentality can result in a blown deal, bad product release or a weak pitch to investors.
• No fear of failure. In the military, certainty about anything is a rare luxury in battlefield decisions. Of course, the same applies to making significant decisions as entrepreneurs. It’s critically important to be able to rapidly plan, execute, delegate, supervise and review the outcome of an operation or initiative, and not get bogged down in the pursuit of perfection before you take your first step.
• Strong ethical convictions. A moral compass is essential when you have absolute authority in a situation that could have life-or-death outcomes. As challenges, technical issues or other stresses creep into reality, some leaders can choose an unethical “easy wrong” over the “hard right,” rationalizing that it’s just a white lie or that it doesn’t hurt anybody. These decisions erode the fabric of integrity (both actual and perceived) and can destroy morale, if not an entire organization.
So, I have two suggestions for entrepreneurs who don’t have military experience.
First, evaluate yourself against these attributes to see if you have them. If not, you don’t need to don a uniform to gain them. Add the relevant ones to your personal goals and do what entrepreneurs do: Make it happen.
Second, hire (or make the recommendation to your HR leader to hire) military veterans who demonstrate these strengths. It’s your duty to make the effort in searching and recognizing the indicators of these strengths in military prospects. After all, they were likely in harm’s way defending your freedoms while you were writing or executing your business plan. However, you should ultimately hire a veteran only if they are a good fit, and if they are not a fit, your constructive feedback can help them realize where they might be.
Thanks to folks like Bill Aulet of MIT’s Entrepreneurship Center, who recognize the potential that lies in a military background to entrepreneurs, many people are looking to help returning service members find jobs where they can be successful. You should too.
For veterans seeking jobs, I have another suggestion. Having walked in your boots, but now reflecting on those challenges while leading a tech startup, I’ve seen firsthand the power that lies in having a strong network (this was the basis for my book, “The Power in a Link”). You can find a civilian job (or perhaps create your own) by using the relationships you’ve already made. Take advantage of LinkedIn’s free offer and our own, and stimulate warm introductions or gather intel from your network to help achieve your mission.
Provided by:
Lee Thomas
“Helping People into the RIGHT Business for Their Success”
Franchise Paths to Success
888 701-6413

A Franchise May Be Right For An Unemployed Older Worker

As folks 45 and older face the stark realities of losing their jobs and struggling to find positions within the conventional workforce — a dearth of opportunity often the result of ageism fueled by stereotypes — a new career choice is emerging: franchise owner.
The 21st century workforce has forced middle-aged workers to confront certain realities (for example, downsizings often hit older employees disproportionately), and they are getting more comfortable with the thought of changing careers, starting their own businesses and accepting lower-paying jobs within their respective fields. Within this framework is the franchisee option.
The thinking goes something like this: “If a prospective employer doesn’t want to hire me because I’m perceived as on the downward slope of my career, not particularly tech-savvy and/or in need of a maximum salary, I will start my own business. And doing so as a franchisee presents a certain safety net.”
“When I see someone who is 10 to 15 years from retirement, I’m looking at someone who has a lot to contribute and who wants to work,” said Jennifer Goodrich, owner of a Crestcom business consulting franchise in Tennessee (with an office in Brentwood). “Why is a franchise particularly good for someone older than 45? It has limited risk and requires business acumen and a good work ethic.”
Ann H. Franke, president of Washington D.C.-based Wise Results LLC, said age discrimination is a “significant issue.” In response, many workers 45 and older simply opt to start their own businesses, franchised or not.
“Sometimes older workers look to set up their own businesses,” said Franke, whose company works with educational institutions (among other organizations) on various workforce policy and risk management issues.
“[Ageism] often lurks under the immediate consciousness of organizational leaders and the media,” Franke said. “We have deeply ingrained stereotypes about the aging process. People don’t realize that we don’t all age at the same rate.”
Dan Aronoff, an adjunct professor at the Jack C. Massey Graduate School of Business at Belmont University, teaches a class on franchise management. He notes how increasingly common the trend of those 45 and older opting for franchise entrepreneurship has become in the past few years.
Aronoff said that for most people, “franchise” conjures images of burgers and pizza. The reality, he said, is that many franchising businesses are not related to fast food. Another common misconception, he said, is that exorbitant capital is needed to invest in a franchise. In fact, there are many franchise opportunities in the $50,000 to $100,000 range.
“Some have spent the lion’s share of their career in corporate America,” he said of older workers looking to be franchisees. “They’re not looking to create something on their own. They’re looking for a framework and structure. Not having anybody to turn to for advice is difficult. If you’ve never owned a business, you’re used to that structure. Give me that formula, that recipe for success. That’s what they’re looking for. You’ve got to be willing to work within that system.”
Self-employment, whether as a franchisee or sole proprietorship, is becoming a reality — or, at least, a major consideration — for older workers who get downsized. The bottom line for many is that finding a job within the conventional workforce and in their respective chosen fields is challenging at the least, and brutally difficult at the worst.
According to a study the Heldrich Center for Workforce Development at Rutgers University conducted from August 2009 to August 2011, 80 percent of unemployed people 50 and older had been looking for a job more than one year, including about 50 percent who had been looking for more than two years. More were pessimistic than optimistic (by a margin of about two to one) about finding jobs in the near future, while more than 60 percent of those older than 50 believe they will never work full-time jobs within their fields of expertise. About 82 percent reported stress of some type, including sleep difficulties and family strains.
Aronoff estimated one-third to one-half of his clients don’t feel confident they can find the type jobs that will pay an adequate salary and provide the necessary responsibility and challenge.
“Something I hear a lot of is, ‘This is the third or fourth time I’ve been downsized, and I’m tired of it,’ ” he said, adding folks want more control than can otherwise be found in the potentially volatile conventional workforce.
Various franchise opportunities exist, Aronoff said, in service-oriented businesses that don’t require expensive and extensive bricks-and-mortar settings. Franchisees can find success in business-to-business, education, senior care and, of course, food and beverage businesses.
Another option for older displaced workers ready to re-enter the workforce is to find those companies willing to hire people in their 50s and 60s.
Mark Hill, president and owner of Berry Hill-based Tandem Realty, employs eight people, five of them 50 or older.
Interestingly, Tandem’s nontraditional demographic unfolded by circumstance — and not design. And Hill, 32, is quite pleased.
“They have experience I can draw upon to help me not repeat mistakes they may have made,” he said. I use them as a way to counterbalance my age. When you’re only 32, people tend to look at you [with more skepticism than otherwise]. The older employees bring some perceived stability to the company.”
“One gentleman who works for me owned a plastics company,” Hill said. “He has an engineering background and is good at technical details. Another gentleman has a background as a road manager for bands. He can manage different things simultaneously.”
Hill said his older employees offer life experiences that help ensure the Tandem Realty team “maintains a home life so that we don’t lose perspective.”
“I have seen them take more pride in their work than I have seen in some of my employees who were younger and no longer with us,” Hill said. “Older employees will own up to their mistakes a lot faster [than younger workers]. I have perceived a lot of entitlement in some of the younger generation. That’s why I’ve enjoyed working with the older people.”
But for every Mark Hill, there likely are at least three employers who prefer younger workers, who bring a perception of tech savvy, hunger and willingness to work for a modest salary in exchange for a change to climb the career ladder.
With that reality as a backdrop, Goodrich, the Crestcom franchisee, said unemployed older workers looking to rejoin the workforce in any manner must be prepared to face stereotypes.
Age discrimination, she said, carries three often inaccurate or exaggerated presumptions: Older workers are not computer savvy; older workers’ medical bills will exceed those of, say, healthy younger employees; older workers could retire in five to 10 years and thus might coast on the job.
“But I have found in my experience,” Goodrich said, “that your over-50 worker is diligent, has a phenomenal work ethic and is passionate about making a difference and an impact.”
Goodrich, 47, speaks from experiences. She was laid off a few years ago — the recipient, she believes, of subtle age discrimination.
After a brief period looking for a job within the conventional workplace, Goodrich decided to be a Crestcom franchisee. She now has four part-time employees, and through her introductions, Crestcom (which markets and delivers training in sales, recruiting, customer service and management) has sold franchises to four individuals, each one 45 or older.
“Franchises take a lot of question marks out of the equation,” she said.
But there can be major concerns as part of that equation, too. According to the Associated Press, startup costs may range from $20,000 to $150,000 to buy part-time or smaller franchises. There are royalties, licensing requirements, long-term commitments and the franchise company’s ultimate control to consider.
Aronoff said franchisees must make sure they have sufficient funds to not only invest in their businesses but ride out the break-even periods.
“You’ve got to have money to live on,” he said. “You don’t want to stretch yourself too much. That is a big mistake a lot of people make. They get in over their head. You’ve got to go into it knowing it will take time to build. A lot of people want to go into it on a part-time basis, but that typically won’t work. You have to temper expectations.”
Regardless, Goodrich is sold on franchising. She booked her first $10,000 in sales by the end of her first month as a Crestcom franchisee and saw gross invoice sales of nearly $500,000 by the end of her first year.
The franchise model is successful, she said, because it has evolved beyond the awkwardness of the start-up model, bypassing a business phase of trial and error that usually consumes vast amounts of time and cash before profits are even a possibility.
“The franchise model increases the chances for the success of the business,” she said.
By Lee Thomas
“Helping People into the RIGHT Business for Their Success”
Franchise Paths to Success
888 701-6413

Home Health Care Franchises Prospering in 2012

Baby boomers are aging, and the senior citizen population is predicted to reach 49 million by the end of the year. Any business involving the interests of and care of the aging generation are becoming more lucrative every year. Franchisers see huge opportunity in the aging population.
Problems with social security, Medicare and Medicaid are all causing seniors to look elsewhere for healthcare. In addition many of them prefer to stay home and avoid hospitals. An appealing option for many senior citizens is home health care, and franchisers are capitalizing on this growing market. The home heath care franchise industry is flourishing.
According to statistics from FRANdata, between 2006 and 2008 the home health care franchise industry grew by 13% each year. If you are considering opening a home health care franchise there are tons of options, and no one company has dominance in the market.
Franchising can be a lucrative way to become involved in small business. With a senior citizen population that is growing each day, and with the current health care crisis, the home health care franchise industry is thriving. If you are looking into franchising be aware of the profitable options in home health care.
Lee Thomas
“Helping People into the RIGHT Business/Franchise for THEIR SUCCESS
Franchise Paths to Success a dba of
Integrity Business Ventures, Inc.
888 701 6413

Important Things to Consider When Choosing a Franchise

Are you considering buying a franchise? Before you sign up to run a fast-food joint or a convenience store, you might want to consider the many, many franchise opportunities that exist today. There are a whole host of franchises that are off the beaten path—everything from organic gardening to furniture repair. Odds are that one of them will fit your tastes and your budget.

There are several benefits to owning a franchise, including backup support and a clear business plan that’s already been proven to work. Here are the key things to consider if you’re thinking of buying a franchise.

Do you need experience?

“The key to a successful franchise, whether it is a traditional one or more of a niche opportunity, is to understand the marketplace and have good business acumen,” said Tom Wood, president and chief executive officer of Floor Covering International, in Norcross, Georgia.

You don’t need to be a flooring expert to get involved in the franchise, which is the case with many franchises, Wood said.

“In fact, we strongly prefer that our franchisees don’t have experience in the flooring industry,” he said. “We want franchisees who understand the art of marketing and the need for sales. We want franchisees who are focused on customer service and ways to increase transactions. Good quality franchisees are hard to come by.”

How is the market changing?

Franchise opportunities often emerge as the result of changing consumer tastes. Because franchises have professional marketing and planning departments, they can react quickly and effectively to changing consumer trends.

“When we started out, ‘green’ and ‘organic’ were not the buzzwords they are today,” said Karen Cancilla, founder and CEO of “groOrganic”. The company offers franchises that involve installing and maintaining organic vegetable gardens in backyards, schools, health care facilities and businesses and providing educational programs and high-quality organic products. “It is a small target, but it is growing like crazy,” she said.

Is there a need for your franchise?

Before choosing a franchise, it’s important to assess whether there is a real need for what your company will be offering.

Todd Gerry, president of  Tradebank International Franchising Corp., the franchising arm of Tradebank International, said his franchise business focuses on an alternative payment option — barter — something which is gaining interest in a down economy, especially among small business owners looking to swap their products or services for things they need through a barter network.

“Barter and other alternative payment methods are hot-button issues for business owners looking to reduce their expenses while increasing their profit margins,” he said.

Does the franchise offer support?

Because unconventional franchises focus on unusual products and services, training and support is important.

“We have accountants, lawyers, IT professionals and all kinds of people who get into this business,” said Al Crnjac, who just signed on for a fourth Fibrenew franchise in Eastern Ontario. The franchise, which is based in Calgary, Alberta, specializes in leather, vinyl, plastic and cloth repair. “The training is excellent and there is an online library that is always available as a reference.”

Is the business recession-proof?

Before choosing a franchise, it’s important to consider whether the business can ride out rough economic times. The answer may not always be obvious.

“We are a full-service staffing franchise, offering permanent and temporary staffing services and employment solutions, including evaluation hire, temporary staffing, professional search and human resources,” said Dan Gunderson, franchising executive for Express Employment. “Staffing and HR are areas where there is always a need, no matter what the economy,” he said. “Even if companies are not hiring full-time workers, they are looking for temporary or contract employees to fill the gaps and they need help with human resources issues.”

Lee Thomas

“Helping People into the RIGHT Business/Franchise for THEIR SUCCESS

Franchise Paths to Success a dba of

Integrity Business Ventures, Inc.

888 701 6413

Three reasons to reach out when the going gets tough

Three reasons to reach out when the going gets tough
It’s not natural to reach out when your business is struggling. But that’s exactly when you need to do it the most. Here are three ways a coffee can boost your business.
Running a small business is like riding a gigantic roller coaster. Sometimes you just want to close your eyes and scream.
When you’re on a steep downhill — when the cash in your bank account is plummeting just as you need to make payroll — the natural human instinct is to pull in, like a tortoise. We want to hide from the world in the safety of a hard shell that could pass for a rock.
But one of the best pieces of advice that I have ever received came from an accomplished and brilliant entrepreneur, just as I was going through a particularly rough patch: Do not become disconnected. Reach out to others.
Fine. What normal person reaches out to others when they feel like crap?
Here are three good reasons to fight your tortoise tendencies when your business hits bottom:
• You (and your team) may be in a rut. Entrepreneurs focus, drive hard and hold themselves to high standards. The flip side is that we can be our own toughest critics and run our teams ragged. Before you know it, everyone has lost their mojo. An outside voice can reset this parasitic dynamic and reignite the team. A new person may have some positive insights into the business’ strengths, constructive suggestions, or new areas or opportunities to think about. Either way, an outsider can break the stalemate of group think.
• Your next big opportunity could be a coffee away. The truth is that you never know where your best leads are going to come from, period. This is particularly counterintuitive for the analytically minded, high-tech entrepreneurs of my world. We think our leads will come from people who are as well-versed as we are in our specialized technology areas, replete with acronyms no one else understands. Wrong, wrong, wrong. How wrong? After attending a seminar by author Debra Fine, I got a terrific lead on a customer needing some very specialized optical scanning technology – right up our alley — for a fellow entrepreneur in…the furniture business. Corporate furniture. Go figure.
• The world is not going to wait for you. Hiding in your office is not a winning strategy for unearthing new trends. Get out and see what is going on. Some areas of business are being turned on their heads. That’s a frightening prospect for incumbents. But these trends also present enormous opportunities that entrepreneurs can’t afford to miss.
Right now, I am seeing a tectonic shift in the business of manufacturing equipment, the kind that cranks out your beloved iPhones and iPads. In the “old days” of equipment, only big companies were players. It was a highly capital-intensive business with expectations of instant worldwide support. Then the other day, I saw a manufacturing system the size of a modest house, financed by a manufacturing company in China, and entirely designed and built by a network of small businesses in Silicon Valley. The system will be shipped to China in large containers and reassembled there. The value is in the design. The big infrastructure, cash reserves, and support of the big companies is not valued by the customer. It’s a huge opportunity for small companies, especially those that know how to collaborate.
The next time you are feeling down, fight against your instincts, and text a fellow entrepreneur. Coffee? Tea? If things are really tough, maybe you need something stronger. Just get out of your shell.
Article by Laura Smoliar,
Lee Thomas
“Helping People into the RIGHT Business/Franchise for THEIR SUCCESS
Franchise Paths to Success a dba of
Integrity Business Ventures, Inc.
888 701 6413


After three straight years of decline, the number of franchise units are projected to increase 1.9% in 2012, as jobs at franchises increase 2.1% and total revenues increase 5% to $782 billion, according to “The Franchise Business: Economic Outlook 2012,” prepared by IHS Global Insight.
The report should be of interest not only to existing franchise owners but those considering buying a franchise or looking for a growth industry in which to apply for a job.
“We estimate that franchise businesses account for 3.0% of GDP in nominal dollars,” the report says. It projects real U.S. GDP will grow 1.8% in 2021, up a tick from the 1.7% estimated growth for all of 2011.
According to IHS, personal services such as health care and education will have the fastest growing revenues of 10 major franchise sectors in 2012 growing 6.2% to almost $88 billion.
The sector expected to see the greatest percentage growth in number of franchised units is lodging – hotels and motels – at 3.1% to almost 25,600 units. “We expect continued modest gains in consumer travel and spending on lodging,” the report says.
Quick service restaurants will remain the largest sector in revenues ($201 billion in 2012), number of units (151,000) and jobs (3 million), but percentage growth will lag, according to IHS. “Higher food prices helped push up nominal sales in 2011. With employment and income improving slowing through 2012, we would expect quick service restaurants to more than hold their own when compared to the rest of the market.”
In 2012, IHS forecasts that total revenue taken in by franchised businesses will break down by sector:
• Quick service restaurants 26%
• Business services 19%
• Personal services 11%
• Lodging 10%
• Full-service restaurants 7%
• Commercial and Residential Services 6%
• Real estate 6%
• Retail products and services 5%
• Retail food 5%
• Automotive 5%
Although the economy has improved recently, HIS expects growth to slow again in the first half of 2012 because households and governments are still struggling with high debt. Because of that expectation, it forecasts only modest growth in employment and total revenues for the franchise industry in 2012.
Lee Thomas
“Helping People into the RIGHT Business/Franchise for THEIR SUCCESS
Franchise Paths to Success a dba of
Integrity Business Ventures, Inc.
888 701 6413

10 Franchise Categories Poised for Growth in 2012

What does the future hold for the franchise world? Some industries on Entrepreneur’s list of 10 trends for 2012, like child care and senior care, have been going strong for years–thanks to the ever-growing demographic groups they serve–and show no signs of stopping. Others, like spa services and health services, have just started taking the franchise world by storm in recent years. Whether they’re new or old, these are the franchise categories that are primed for continued growth over the next year–whatever the economic circumstances may be.
This list is not a ranking and is not intended as a recommendation of any particular franchise company. Hot or not, all opportunities should be researched thoroughly before you jump into one. That means carefully reading the FDD, consulting with an attorney and accountant, and talking to current and former franchisees to find out if the franchise is a good fit for you.
The new breed of “better burger” restaurants is on the rise, while more seasoned fast-food franchises expand and experiment with their menus in order to compete.
Child Care
Child care is a need that’s not going away, and franchises offer parents a variety of options, ranging from nannies and babysitters to educational child-care centers.
Children’s Enrichment
Kids are more active than ever, and whether they’re interested in arts and crafts, sports and fitness or computers and science, there’s a franchise out there that will appeal to them.
As long as there are New Year’s resolutions, the fitness industry will keep going strong. And resolution-makers will find a plethora of franchised fitness options, including dance classes, martial arts, boxing and more.
Health Services
Recent years have seen a surge of companies looking to draw physicians into the franchise fold, with offerings as diverse as weight loss, physical therapy, chiropractic services and urgent care.
Resale Stores
Resale stores are experiencing a renaissance thanks to consumers looking for ways to make their money go further. Clothing stores dominate the category, but you’ll also find electronics, sporting goods and even musical instruments.
This year Subway overtook McDonald’s to become the biggest quick-service chain in the world–a testament to just how popular sandwiches are. And even with that titan in their midst, smaller sandwich franchises are still finding plenty of room to grow.
Senior Care
With the first baby boomers turning 65 this year, the already-strong market for senior services is set to explode. Franchise offerings have expanded from simple companion care to include medical care, assisted-living placement, transportation and more.
Spa Services
Bucking expectations, franchises offering luxuries like massage and spa services thrive in tough economic conditions, thanks in large part to membership-based business models.
Education is one area where parents aren’t willing to skimp, so it’s no surprise that tutoring franchises number in the thousands and continue to grow.
Lee Thomas
“Helping People into the RIGHT Business/Franchise for THEIR SUCCESS
Franchise Paths to Success a dba of
Integrity Business Ventures, Inc.
888 701 6413

Franchise ownership could provide a route back to work in the face of high unemployment

It’s clear that the effects of the “recession” are still with us, and unemployment is still at unacceptable high levels.
Despite the doom and gloom, many of those who have found themselves unemployed have taken control of their own futures by seeking to start up new franchise businesses. Franchise ownership can give you the benefit of establishing your own business but with the added help of founding it on a proven, franchised business model along with the support and training of the franchisor.
If you are one of those affected by the recent rise in unemployment and facing the difficulties and frustrations of applying for new job vacancies with increasingly greater competition, starting up a franchise business could be your ticket to get you back on track.
If you have come out of a previous position with a redundancy package, then it could be that you decide to invest some of this capital into starting up a new franchise business venture. Though some franchises do require fairly substantial upfront franchise fees, there are others which are also affordable to those with lesser available capital.
Whatever your financial situation or preference, you will almost certainly be able to find a franchise business to suit your needs. There are hundreds of different franchises available in the UK in almost every conceivable industry sector from technology to manual labour, from business consultancy to children’s parties, from office based to home based, from retail store to mobile van sales, the list goes on.
If you want to take control of your future and think a franchise business might be an option for you, you could start by using a “franchise matching” service which is a quick way to find franchise opportunities that are available in your area and that match your preferences. The service is usually free, and can accelerate your search for the right franchise business ownership.
Lee Thomas
Helping People into the RIGHT Franchise/Business for THEIR SUCCESS
Franchise Paths to Success a dba of
Integrity Business Ventures, Inc.
888 701 6413

Operation Enduring Opportunity Encourages Veterans and Franchises

After military retirement or separation, veterans face a challenging transition from the consistency of military pay, military bonuses and military perks such as housing and Commissary discounts, to civilian life and the civilian job market.

Franchise ownership is a perfect fit for veterans who want a head start on a successful business after a military career.

In November 2011, the International Franchise Association (IFA) teamed up with First Lady Michelle Obama to create Operation Enduring Opportunity, an industry-wide recruitment plan designed to help veterans choose a career in franchising.

Operation Enduring Opportunity even offers incentives for veteran franchise ownership through IFA’s VetFran program.


As opposed to starting a business from scratch, franchise ownership enables newly-separated veterans to become financially self-sufficient in their business life sooner. In addition the skills needed to run a successful franchise are the same management and leadership skills honed during military service.


The unique opportunity for financial success in franchising is especially appealing in an economy that lacks both jobs and corporate job security.

Veteran-owned franchises tend to thrive in a troubled economy where many small businesses are shutting their doors. The reason is often the resolve of the veterans themselves: military veterans have the training necessary to run a successful franchise including initiative, determination, leadership, and ability to stick to an operation and see it through to success.

These skills that military service members develop during military training and service also fit the profile of a successful businessperson.

Other military skills that translate to franchise success include developing budgets, managing people and inventory, and leadership skills.


Franchises are proven successful business models, with normal business start-up work already completed such as product development, purchasing, marketing, and market research.

With an already successful operating system and proven brand name plus ongoing franchise support, veteran franchisers are able to bypass many of the initial risks necessary when starting a business from scratch.


As a veteran, your military career has armed you with the skills to succeed at a franchise business; now it’s up to you to choose from among the thousands of franchise opportunities available, from food to sports to health and fitness.

Choose your best franchise opportunity by finding a franchise that offers products and services that align with your passions.

Remember that well-established franchises, those that have longevity in business, are well-funded and well-established and are backed with proven brand success often lead to faster business success for veterans who choose them.

Research different franchises, and find resonates with you, and build a meaningful business career once your active duty military career has ended.
Lee Thomas
Helping People into Franchise/Business for THEIR SUCCESS
Franchise Paths to Success a dba of
Integrity Business Ventures, Inc.
888 701 6413